Core Elements
Lite introduction text...
Logotype
The logotype is our most important asset and represents the Skanska brand. Our refreshed logotype has been modernized and adjusted to better reflect our new position and the digital landscape we now exist in as a brand.
Please visit this chapter to learn more about our….
Brand device
The Skanska Brand device is a dynamic extension of the Logotype. It is a symbol that confidently adapts to various contexts and formats and adds a humble, yet confident presence as a brand sender. With it´s clear and bold shapes, it tells a story of building, stability, foundation, micro, and macro perspectives and the importance of attention to detail. Our Brand device is a set of fixed shapes, not to be altered, but adaptable in size to fit different formats, both for still and motion.
Grid
The grid and layout are the foundations of our visual identity. Together with the brand device, the grid forms a modular system based on 3 sections that is coherent and easy to use.
Typography
Our new typeface Shape Sans is an important part of the Skanska identity. It has been infused with the DNA of the Skanska logotype, and it has been designed to be a timeless typeface with an engineered look and human voice.
A Iconography
Override Introduction text: Lorem ipsum dolor sit amet consectetur adipiscing elit sociosqu euismod vivamus ridiculus cursus facilisis est, cubilia cras curae tempor per a mi nunc sociis placerat purus parturient metus. Platea a felis vulputate cras facilisis lobortis faucibus, himenaeos mus augue posuere euismod imperdiet.
Colors
The Skanska colors are key to ensure recognition and keeping the brand visually consistent. We are mainly a blue brand, and it is very important that other colors are used consciously.
Image style
Images are one of the most prominent visual elements in the Skanska identity. They make our position, (purpose), character and values come alive. They also act as storytellers of how, where and for whom Skanska shapes the way we live.
Icons
Icons are useful to make concepts or data easily understandable and are powerful storytelling devices. The icons have been developed together with the Skanska
Shape Sans typeface, and together they create a unique, functional, and coherent identity.
Please visit this chapter to learn more about our….
2 Colors
The Skanska colors are key to ensure recognition and keeping the brand visually consistent. We are mainly a blue brand, with a pinch of green represented by our clear CTA. Our tertiary palette is to be used moderately, for example, in information graphics and illustrations.
Please visit this chapter to learn more about our colors.
Infographics
The presentation of Skanska figures requires careful and serious treatment. Infographics shall always be seen as an extension of the Skanska graphic identity. These figures shall be presented in a professional and clear manner.
Illustration style
Illustrations are one of the core assets in our visual toolbox. They are created primarily for more complex visualizations of systems, societies and constructions - but may also be used solely as a decorative element. The expression is derived from architectural and engineering blueprints, yet they also help us to capture the subjects in a humanistic and simplistic way.
Temp test
Lorem ipsum dolor sit amet consectetur adipiscing elit facilisis odio tempus, potenti curae sociosqu hac sagittis feugiat ac gravida justo netus viverra, id molestie quisque curabitur risus tempor blandit non etiam
Sound
Music is a powerful tool that adds emotion to our brand but also builds our identity. When used thoughtfully, music can help clarify who we are and drive consistency in our brand expression.